Astroturfing – Giving You Everything But the Truth!

Valerie Cullers

Have you ever been researching something and you click on a website that looks like it has some real information and public feedback in it? You begin reading and something doesn’t seem quite right. Even though the website is supposed to have public input and comments, it seems more like a public service announcement for the company or organization you are researching. Before you leave the site, you say to yourself, “What’s up with this site?” Have you ever thought that it could be a site set up by people who are Astroturfing? Unless you are familiar with the word, you probably won’t be thinking in those terms.

So what is Astroturfing? Wikipedia defines it like this: “Astroturfing is the practice of masking the sponsors of a message or organization (e.g., political, advertising, religious or public relations) to make it appear as though it originates from and is supported by…

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