According to balance.com, the first person to reference the day after Thanksgiving as Black Friday was Earl Apfelbaum in 1966. Earl claimed that the Philadelphia Police called it Black Friday because of massive traffic jams and overcrowded sidewalks.
Now, decades later, many department stores are closing, and in-store sales are declining, Black Friday is becoming more of a Gray Friday as people migrate online. Bricks and mortar stores are having to become creative and develop online strategies as well, or otherwise face failure.
Proverbs 22:3 says, “The prudent see danger and take refuge, but the simple keep going and pay the penalty.”
If you’re in a retail business, don’t get stuck addressing only today’s challenges. Determine the viability of your business model and make the necessary adjustments.